RFC 1912 Секция 1.2
Make sure your PTR and A records match. For every IP address, there
should be a matching PTR record in the in-addr.arpa domain. If a
host is multi-homed, (more than one IP address) make sure that all IP
addresses have a corresponding PTR record (not just the first one).
Failure to have matching PTR and A records can cause loss of Internet
services similar to not being registered in the DNS at all. Also,
PTR records must point back to a valid A record, not a alias defined
by a CNAME. It is highly recommended that you use some software
which automates this checking, or generate your DNS data from a
database which automatically creates consistent data.
Т.е. _должна_ существовать обратная запись, причем при разрешении она должна ссылаться на А запись
RFC1123
Requirements for Internet Hosts -- Application and SupportStatus of This Memo
This RFC is an official specification for the Internet community. It
incorporates by reference, amends, corrects, and supplements the
primary protocol standards documents relating to hosts.
5.2.5 HELO Command: RFC-821 Section 3.5
The sender-SMTP MUST ensure that the <domain> parameter in a
HELO command is a valid principal host domain name for the
client host. As a result, the receiver-SMTP will not have to
perform MX resolution on this name in order to validate the
HELO parameter.
The HELO receiver MAY verify that the HELO parameter really
corresponds to the IP address of the sender. However, the
receiver MUST NOT refuse to accept a message, even if the
sender's HELO command fails verification.